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Market Analysis

Market Pulse

Sector analysis on where strategic acquirers and financial sponsors are placing capital, built from Kaizen's buyer surveys, transaction data, and the Kaizen Vertical Readiness Index.

Pulse
01
9 pages
•
Oct 1, 2026

2026 Procurement Technology Market Pulse

How AI-native platforms, buyer demand, and structural macro risk are reshaping procurement software M&A.

KVRI top 5
Buyer survey
M&A buyer mix
Office of the CFO
Sector coverage
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New to Market Pulse?

Sector analysis for founders, operators, and investors

Each Pulse covers one software sector: how the category is evolving, what strategic acquirers and financial sponsors are prioritizing, and which verticals lead the KVRI.

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KVRI, explained

How we score a vertical's readiness

The Kaizen Vertical Readiness Index ranks software verticals by investment attractiveness, from 0 to 100, across six factors:

1
Deal volume
2
Dollar volume
3
Volume cycle stage
4
Strategic demand
5
Sponsor interest
6
Macro tailwinds

Each Pulse ranks the leading verticals in its sector and rates how ready each one is for investment.

New Podcast Series

The Closing Call

Welcome to The Closing Call. The podcast where we dive into the journeys of founders as they navigate the highs, lows, and pivotal decisions on the road to a successful deal. From early vision to the final handshake, we explore what it really takes to reach that defining moment: The Closing Call.

Play video
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Latest Episode
Episode 3 • 33 minutes

Behind HubSync’s More Than $100M Growth Round with Thoma Bravo to Automate Tax & Accounting Workflows

HubSync’s Founder & CEO, John McGowan, joins The Closing Call to unpack how he turned two decades of Big Four leadership into one of the fastest-growing SaaS platforms in Tax & Accounting, now backed by a strategic growth investment of more than $100M from Thoma Bravo.

John McGowan

CEO & Founder, HubSync

Shane Seelig

Co-Founder & Managing Partner, Kaizen Equity Partners

Watch Full Episode
AVAILABLE ON
Play video
▶
Latest Episode
Episode 2 • 23 minutes

From Lender to Market Leader in Private Lending Software

Mortgage Automator Co-Founder, Joseph Fooks, joins The Closing Call to share how he and his partners bootstrapped a niche SaaS platform for private lenders into a market-leading outcome. He discusses the early pain points that inspired the product, the pivotal moment COVID created for growth, and how partnering with Kaizen shaped the process, timing, and ultimate outcome of their sale.

Joseph Fooks

Co-Founder, Mortgage Automator

Shane Seelig

Co-Founder & Managing Partner, Kaizen Equity Partners

Watch Full Episode
AVAILABLE ON
Play video
▶
Episode 1 • 35 minutes

InSync’s Journey From $6M to $39M Before Its Merger with Warburg Pincus-backed Qualifacts

Join us as Alex Sandkuhl, former VP of Sales at InSync, shares how he helped grow the company from $6M to $39M in revenue and $10M in EBITDA, leading to its acquisition by Qualifacts in 2021. He explains the sales engine that fueled InSync’s growth, the importance of reverse-engineering outcomes for an optimized valuation, and how customer subscription financing became a breakthrough strategy.

Alex Sandkuhl

Former VP of Sales, InSync (Acquired by Qualifacts)

Shane Seelig

Co-Founder & Managing Partner, Kaizen Equity Partners

Watch Full Episode
AVAILABLE ON
Play video
▶
Latest Episode
Episode
4
•
28 minutes

How Instrumentl Raised $55M to Define Grant Management

Gauri Manglik, CEO and Co-Founder of Instrumentl, joins The Closing Call to unpack the journey from bootstrapped experimentation to raising a $55M growth round with Summit Partners. Gauri shares how deep customer obsession shaped product-market fit, why Instrumentl waited years before raising capital, and how AI is transforming the full grant-seeking lifecycle—from discovery to post-award management.

Gauri Manglik

CEO & Co-Founder, Instrumentl

Shane Seelig

Co-Founder & Managing Partner, Kaizen Equity Partners

Watch Full Episode
AVAILABLE ON
Play video
▶
Latest Episode
Episode
3
•
33 minutes

Behind HubSync’s More Than $100M+ Growth Round with Thoma Bravo to Automate Tax & Accounting Workflows

HubSync’s Founder & CEO, John McGowan, joins The Closing Call to unpack how he turned two decades of Big Four leadership into one of the fastest-growing SaaS platforms in Tax & Accounting, now backed by a strategic growth investment of more than $100M from Thoma Bravo.

John McGowan

CEO & Founder, HubSync

Shane Seelig

Co-Founder & Managing Partner, Kaizen Equity Partners

Watch Full Episode
AVAILABLE ON
Play video
▶
Latest Episode
Episode
2
•
23 minutes

From Lender to Market Leader in Private Lending Software

Mortgage Automator Co-Founder, Joseph Fooks, joins The Closing Call to share how he and his partners bootstrapped a niche SaaS platform for private lenders into a market-leading outcome. He discusses the early pain points that inspired the product, the pivotal moment COVID created for growth, and how partnering with Kaizen shaped the process, timing, and ultimate outcome of their sale.

Joseph Fooks

Co-Founder, Mortgage Automator

Shane Seelig

Co-Founder & Managing Partner, Kaizen Equity Partners

Watch Full Episode
AVAILABLE ON

What Our Clients Say

“I entrusted Shane & Zach as advisors due to their unparalleled expertise in the LegalTech sector and their unique process strategy. Their process allowed me to properly evaluate the most strategic buyers, execute reverse diligence and secure the best valuation with the most ideal acquirer, Centerbase backed by Mainsail. Their exceptional dedication was evident. They went above and beyond, skillfully negotiating my rollover equity and Legalfit’s employee contracts, ensuring an optimal outcome for all stakeholders.”

ROBERT ZHOU
CEO & Founder of Legalfit

"Prior to engaging Shane and Zach, Worksuite had two previous late-stage investments that failed. Having gone through both successful and unsuccessful transactions… I thought, why do I need to pay someone to do this for me? Honestly, I would not do a transaction without Shane and Zach. They ensured firms aligned with our cultural needs and vision, making every meeting purposeful. Personally, Shane was a great sounding board, coach, and teammate. The team provided comprehensive data analysis and invaluable assistance, allowing me to elevate discussions to a more strategic level."

Joey (Frasier) Boothe
CEO & Co-Founder of Worksuite

“Zach and Shane were pivotal in our deal. They were very respectful of how we wanted to communicate and always took the high road. They applied the competitive pressure with other Letters of Intent and allowed me to keep the relationship up. They gave us a big ‘leg up’ with their industry expertise and financial knowledge that was key to getting the deal successfully closed. We would not have had that otherwise.”

Collin Jones
President & Co-Founder of Resi Media

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